At E.W. Scripps, television accounts for the bulk of revenue even though it owns about the same number of radio stations as TV. During its Thursday second quarter 2017 investor call, the company trained most of its focus on its acquisition this week of a new TV network asset, the shedding of its heritage comic..
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Scripps Puts Focus On Acquisitions, Digital Growth In Q2.
Bridge Study: Big Growth In Podcast Listening, Ad Retention.
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In a recent pair of studies, Bridge Ratings identified and placed podcast listeners into four user categories—Heavy, Occasional, Light and Very Light (Grazers). The resulting “Podcast Report” combines the two studies, held Aug. 2016 and June 1-14, 2017, to compare the distribution of the four groups across the two studies and provide feedback on how..
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